ERDEM logo in black on a white background.

London Fashion Week

SS26

Hair & Care partnered with ERDEM for their SS26 show, held among the iconic pillars of the British Museum – a setting that lent itself beautifully to the MFA experience. At the touch tour, guests explored key pieces from the collection and learnt more about the designer's inspiration directly, creating a depth of connection that made the show itself more impactful for guests. As another luxury house embracing accessibility, ERDEM's involvement signals a continued and welcome shift in how the industry is beginning to think.

Close-up of hands feeling colourful fabric swatches, attached to a booklet with gold push pins.
A female model walking on a runway wearing a vibrant pink and green layered outfit with sheer fabric, in a industrial setting.
A designer stands before seated blind guests in a room with large windows and clothing racks
A woman feeling the fringed edges of a light-coloured fabric with green floral patterns.
Two people walk side-by-side, one with a white cane and the other in a black and white print shirt.
Seven female models stand in a hall at the British Museum, wearing high fashion dresses.
A female model walking an outdoor runway, wearing a bright green coat with embroidery and embellishments, and red footwear.
Woman with long dark hair and a green top holds an open booklet, examining the fabrics inside against a brick wall background
Group of women sitting and talking in a bright room with large windows, some wearing sunglasses and engaged in conversation.
Two women hugging in front of a large historic government building, with bystanders nearby.

  • 'Attending the touch tour and Erdem show was incredible, insightful and heartwarming. To be able to feel the garments meant I felt included and part of what was going on – something that doesn't always happen with a visual impairment.’

    —CATRIN PUGH, VI Model, Advocate

  • ‘My experience at London Fashion Week with Erdem and Hair & Care was fantastic. The work Hair & Care are doing to make it more of a sensory experience – getting to touch the fabrics and listen to the audio as the models are walking in front of us – just incredible.’

    —TOM LASLETT, VI Hairdresser, H&C Volunteer

  • 'The touch tour helped give an idea of how the garments looked and moved on the models. It brought the outfits to life, and it was wonderful because you don’t usually get to feel the models’ looks up close. This really added to my appreciation of the collection.'

    — Ambika Kumar, VI MFA guest