S.S. DALEY black logo on a white background.

London Fashion Week

AW25

Hair & Care partnered with S.S. Daley for their AW25 show, hosting two touch tours, including an exclusive collection walkthrough the day after the show. Their tactile, intricately crafted designs - from beading to fine stitching and layered textures - made for a richly sensory experience, and sparked meaningful conversations between designer and guest about access and design. Our work with S.S. Daley featured on ITV News, covering the touch tour and hearing first-hand from two of our VI guests - Lucy Edwards and Jane Manley - about their experience.

Close-up of a person's hands with black nail polish, feeling the texture of a white cloth with floral embroidery in green.
A designer holds up a garment for a group of blind and VI guests to feel during a touch tour
Close-up of hands holding and examining a felt-like fabric with a colourful portrait of a kitten on woven into it.
A woman stands outside a shop window, and raising her arm above her head, holding a shopping bag in an empowering pose.
Two women standing on the pavement outside a retail window display, both holding white canes and shopping bags.
Close-up of a person's hand holding a tactile swatch booklet with various fabric and embellishments attached
Guests at a touch tour, feeling garments, and exchanging with one another.
Guests seated at a fashion show in a dimly lit room, each wearing headphones and holding booklets containing fabric swatches.
A group photo of guests after a fashion show in front of a concrete wall, some standing and some sitting, smiling at the camera.
Fashion runway show with a model walking on the runway in front of dark silhouetted seated audience, white illuminated runway.

  • 'The whole point of fashion is to think forwardly, whether it be clothing design or how we represent our clothing on different models. I think it's a really important and exciting conversation to have about the guests and how they experience the show.'

    —STEVEN STOKEY DALEY, Designer, S.S. Daley

  • 'It feels really exciting to be partnering with Hair & Care - opening up accessibility to fashion is very important and relevant, and there should be more pathways to help blind and low vision guests access fashion and textiles globally.'

    Leo Meredith, Sales & Logistics Officer - S.S. Daley